Person
The human in the room. Role, tenure, what they have shipped, where they have worked, what they talk about in public, and the people they keep appearing beside.
Product
A map you can stand inside.
Priorread holds three kinds of things: a person, a company, and the tie between them. Everything else — the extension, the call, the CRM field, the agent — is a way of reading the same map without starting over.
- ○ Person
- ● Company
- ● Tie
- Select a node
Tie
Fieldwork
A board investor. Also sits with two accounts the team already works.
Names in the map are composites for the sample. Paths in the product resolve to sources you can open.
Company
Not a headcount and a country code. How they sell, where, on which devices their own users live, what they just changed in the stack, and who they hired to feel that change.
Tie
The edge that makes an opener true. A shared investor, a former coworker, a customer in common, a forum, a language, a market. Ties have dates. Stale ties are marked stale.
What you keep
The room, and the sentence that goes with it.
01
The short list
You get the people who belong. A point of view, not a dump of titles.
02
The why
You get a reason and a source on every name. Thin reasons stay thin.
03
The same sentence
The extension, the call, the CRM, and the agent already have it.
04
The next change
A hire, a stack change, a new tie. You hear about it once.
What depth is allowed to mean
Audience and account signals. Not a way to follow someone home.
iOS-first means the product, or the account’s own users, live on iPhone. A hire means a role the company opened. A stack change means a tool they run. A tie means a professional path you could say out loud.
It does not mean a private device, a private message, a precise location, or a guess about health, religion, or anything else that has no place in a sales conversation. The rules are written down in acceptable use, and the product is built to refuse those queries.
Sign in
Know the room.
Know who is in the room before the email, the page, and the call, and which tie you can say out loud.